About Joe - Author of Brander In Chief
Joe, Brander-In-Chief of Prophit Marketing, Inc., markets himself as The Ad Prophet and is the author of Wisdom On Wednesday. Since its debut four years ago, wisdomonwednesday.com has subscribers across America and several countries.
The Prophit Marketing System, a marketing system Joe developed for business, is a process-based approach. It recognizes that every decision you make is a marketing decision. The emphasis starts with leadership and encompasses: Culture, Strategy and Advertising. Joe’s message has been heard by many through his unique Prophit Marketing Road Show, an entertaining informative presentation that drives home his point that every business decision is really a marketing decision.
Joe’s marketing career began in television sales. Joe helps business owners realize that persuasion is the power that fuels ads, not information. Yes, there is a balance of the two. The power of persuasion is developed through expressing core values of the owner. Joe, and his team, have created a combination that helps even the small business grow through this, easy to understand, process.
